Landing Pages: It’s impossible to do a good job of optimizing your homepage for every possible term people might use to find your site. Think of it as a town fair full of criers who are all yelling their own messages: the end result is a din of roughly equal volume in which nothing stands out. Plan instead to add a page to your site for each search term, heavily optimized for that term using all the tips below, so that page becomes the top organic search result for the term and therefore the page that visitors land on when coming to your site. It’s important to make sure that these pages aren’t islands (i.e.: not linked from any of the site’s main content), because otherwise web crawlers may not find and index them.
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