It is very hard to have a successful search engine optimization campaign without proper keyword research. Your main objective, when selecting a keyword is to get your website to show in the search results for key phrases that will benefit your project or business.
How Do I Find The Right Keywords?
There are specific keyword research tools online that help internet marketers find the right keywords for their campaigns. There are free and paid tools available.Below is a short list of the ones I recommend (free and paid).
Free Keyword Research Tools
Paid Keyword Research Tools
I personally use Market Samurai for all of my keyword research. It is a reasonably priced product and most importantly, it is a very powerful tool for researching keywords. I highly recommend it.
A free alternative would be Google keyword tool. It features a high quality, clean and frequently updated keyword database. It’s nowhere near as powerful as Market Samurai but if your on a budget it will work.
Wordtracker is also a good alternative but it is limited to 100 results. If you want to see all the keywords, you will have to pay.
How Do I Choose The Right Keyword?
Because it’s free, I will use Google keyword tool for this article.Basic keyword research is fairly simple.
First, you will have to enter a keyword or phrase that best describes your project or web site. For this example, I will use the phrase “Real Estate”.
Be realistic with keyword selection
If you sort the results by global monthly searches, you’ll see that the phrase “real estate in new jersey” has only 246,000 monthly searches. It has significantly less searches than the phrase “real estate” but, selecting a longer tailed keyword like this will be more targeted to your business (if you have a real estate business in New Jersey).
