6 Methods to Promote Your Facebook Page

6 Methods to Promote Your Facebook Page

You've made a Facebook Page for your business — now what? 

Now is the ideal time to get your page before individuals! In other (extravagant advertising) words, now is the right time to drive movement to your page, increment engagement, and advertise your business.

Recollect, individuals need to interface with you. Also in some cases they recently require a delicate update. Here are six approaches to help advertise your Facebook Page…

1. Utilize the system you have

In the event that somebody has recently joined your email record, they in all probability might love to unite with you on Facebook as well.

Convey an email to your contact record, welcoming individuals to "Like" your business on Facebook. It's not difficult to do with Constant Contact's email patterns.

When individuals "Like" you on Facebook, you'll immediately appear on their newsfeed and can start captivating with them socially.

2. Help clients discover you

Add a Facebook Page Badge to your site or web journal. A Facebook emblem is a symbol you make that connections fans from your site to your Facebook Page.

For an official Facebook Badge, log into your Facebook record and head to: http://www.facebook.com/badges/page.php

3. Impart your Facebook Page to loved ones

As of March 2013, there were 1.11 billion month to month animated clients on Facebook. That is very much a pool of potential new clients simply holding up to unite with your business. Tap into the bigger Facebook organize through loved ones.

Nobody needs you to succeed more than they do and they can help by getting eager fans. Propose your business' Facebook Page to your individual system and watch your fan base develop.

NOTE: You'll require an individual Facebook profile to do this. See setting up your Facebook profile to figure out how.

4. Take your Facebook Page to new social statures

There is an enormous distinction between "social networking" and "online networking promoting." Social media advertising empowers you to be discovered and be pertinent.

Offer a connection to your Facebook Page on other informal organizations. Attempt sending the connection out on Twitter, and including a connection in all the depictions for your Youtube Videos or Flickr Photos to begin.

5. Remember to take it disconnected from the net as well

Advertise your Facebook Page on the sum of your print promoting materials incorporating business cards, menus, flyers, signs, shirts — anyplace it could be obvious.

The more fans you have, the more your posts, pictures, and movies will achieve the individuals you need to arrive at.

6. Tell any individual who will tune in!

Advertise your Facebook Page the following time you talk at a workshop, class or gathering. Indeed incorporate a picture and connection to your page in your slide deck.

Generally speaking, advertising your Facebook Page in little courses like utilizing your existing email record and approaching companions for help can have a huge effect. Your Facebook Page could be one of the best out there yet, in the event that nobody knows it exists, its not set to do a ton of handy for your business.

Along these lines, begin spreading the start

Top 6 best Social Media SEO Tips for Small Businesses

We should begin with what is SEO? 

SEO remains for Search Engine Optimization. Also the expression enhance your SEO method envelops the movements taken to guarantee your site could be found in a web index outcomes page (SERP) when looking for words or expressions applicable to the substance on your site.

What does Social SEO mean? 

Social SEO alludes to the thought that online networking connections and communication have respectable influence in a site's inquiry rankings. It sounds confounded (and, in actuality it is) yet essentially SEO is about improving substance if its on your site or on a social networking stage with a specific end goal to seem higher in pursuit rankings.

Here are six uncomplicated Social SEO tips you can effectively begin executing today: 

1. Enhance your social networking profiles

The way to a SEO inviting social networking profile is to be unmistakable as could be allowed.  Always round out the "About" or "Information" segments of any online networking stage. Utilization words or expressions that portray your business and are additionally terms people might use to look for your business.

For instance, to enhance your Facebook Page for neighborhood looks, it is exceptionally significant to incorporate your location, city, state, and zip. Continuously incorporate connections from your social channels once more to your business' site (and connections from your site to your social channels).

Insider Tip: The "Category" field is regularly over looked on Facebook Pages yet is vital for Facebook versatile inquiries. Check to determine your business is recorded as the right classification while altering your essential data.

2. Upgrade your social networking content/updates

To upgrade your social substance, dependably incorporate a percentage of the important quest pivotal words you resolved for your business in your Facebook redesigns, tweets, pin portrayals, and so forth. It's significant to recollect to impart content from your site or blog socially to provide for it a SEO support as well. Imparting new substance on Twitter is particularly vital since it helps Google record it quicker (indexing methods Google adds this URL to their database).

Insider Tip: Use your business' name in your social posts. This helps Google copartner the essential words you use to depict your business with your business' name.

3. Manufacture connects by making your substance shareable

A key component in SEO is external link establishment. Essentially put, this methods having great site to site relationships through connections. When you have more quality locales interfacing to your site (inbound) and you are connecting to other quality sites (outbound) the more legitimate Google confirms your site to be. More power equivalents a higher SERP rank.

Preferences, remarks, +1s, repins, retweets, and so on., all play into the weight provided for your connections. When you make substance individuals need to impart, you can make more inbound connections. "Substance" doesn't dependably must be as intricate as a blog entry or whitepaper, substance can likewise allude to tweets or Facebook posts also. By posting captivating social substance, you're enhancing your SEO esteem. To audit: Quality substance parallels more imparts equivalents more connections equivalents better SEO esteem. Straightforward right?

Insider Tip: A more developed approach to expand portions is to add social portion binds to distinct bits of substance on your site or online journal.

4. Use Pinterest

A simple approach to make shareable substance is by utilizing Pinterest. Pinterest is incredible for third party referencing and enhancing your pivotal word system. Google records pages from sites with overwhelming activity quicker and higher in a SERP. You can build your substance's perceivability in Serps by including watchwords inside the title of a Pinterest board, the board's depiction, and you even have up to 500 characters to depict a singular stick so you'll need to incorporate essential words there too.

Moreover, you can modify the pin's connection and go-to people once again to your site or website further expanding the chance for your substance to rank higher in a SERP. From a SEO view, Pinterest permits you to do a couple of things that different systems don't, so exploit it.

Insider Tip: Google inclines toward high-determination pictures, so utilize astounding pictures on Pinterest at whatever point conceivable.

5. Sign up for Google+ and use 10-minutes a day on it

Nobody cherishes Google+ more than Google. Sign up for a Google+ Business Page and finish the same amount fields as you can in the "About" segment utilizing decisive words that portray your business. Google likewise permits you to include some tweaked connections inside your profile, you can utilize this as a chance to connection once again to your site, blog, and extra social channels. By using 10-minutes a day imparting your substance to your Google+ page, you'll be less averse to show up inside Google's SERP. There are more explanations you might as well think about Google+ assuming that you're a Solution Provider.

6. Make a Google+ Local posting

As per Google, 97% of buyers quest for neighborhood organizations on the web. With a specific end goal to perform well in neighborhood list items its discriminating that you advance your Google+ Local posting (formally regarded as Google Places). A Local Google+ page is unique in relation to a Google+ Business Page on the grounds that it permits clients to effortlessly join with that business' physical area. Redesign the insights about your street number, telephone number, hours, and so forth.—and you're great to go!

Simply assemble your SEO with most recent traps

Simply assemble your SEO with most recent traps 

Portable SEO could be called as the endured buzzword in the realm of web advertising. This has ended up additional critical particularly when you see Google asserting that the versatile online movement is soon set to surpass the PC electronic activity by the following year. At such points, the portable web promoting methods are challenging to disregard.

With the versatile advertising rapidly turning into the part and package of the internet showcasing technique, redoing your SEO rehearses with a percentage of the most recent traps has turned into the up to date mantra of great promoting. Subsequently when you neglect to have an unmistakable sort of SEO procedure for your internet promoting, you are less averse to lose your potential incomes all things considered. Subsequently its high time you prepare you site design improvement with some most recent tips and traps, with few of these given beneath.

Attempt central SEO best techniques 

Site streamlining is crucial both for your portable and machine based destinations. Both accompany the same sorts of tenets particularly when you manage decisive words, substance, connections and approachability. As long as you are adhering to all these practices is concerned, adjusting these to fit over the business sector of versatile shouldn't be an enormous issue.

In the event that you are seen battling hard with your desktop enhancement endeavors, you are more probable needed to designate more of an opportunity in altering them initially accompanied by utilizing it like a pattern for all your versatile improvement best strategies. Working over these methods independently is basically set to waste your significant time, which you contribute while getting customers.

Assemble your existing site 

Despite the fact that you could consider doing a few progressions to make your present webpage a portable benevolent site, in any case, acknowledging the necessity and effect about versatile advertising, having another devoted portable website is dependably a great thought to keep money with. When you put your time and vigor in making another devoted versatile website, verify you utilize a portable form of your present site simply to get a reasonable thought regarding its usability.

With cell phones steadily trading the old Pdas, you might want to custom your site to fit into the cell phone clients' wicker container. As the portable clients are less averse to see the destinations, which they utilized beforehand over the desktop program you could pick between making a few progressions in your present site or by having a full time versatile site. Despite the choice you run with, better guarantee a reality that your clients ought to have the ability to gain entrance to your site in the same way they completed over their desktop machines.

Making the decisive words more versatile cordial 

The decisive words over the versatile environment are regularly 25 percent shorter than the ordinary desktop inquiries and a large portion of the web search tools generally give the portable clients the separating decision, while they don't completely depend on that. Yet, you have to trim the amount of essential words use basically to fit over your versatile criteria simply to abstain from missing out individuals by means of arbitrary web search tool choice.

Making your portable substance wealthier 

As the portable site obliges fewer words and littler spaces, subsequently you should change over all your 400 words portrayals into 150 expression content, which talk the same thing in a more compelling manner to awe the versatile clients.

The portable clients dependably are in scurry as they check diverse things while being in the red light indicator or throughout few free minutes in their gatherings, consequently the substance you prepare for such individuals ought to be straight, basic and to the focus. Anyway in the meantime, determine you don't bargain on the nature of the substance. In spite of the fact that this may act like a test, yet it happens to be the most imperative parts of preparing your site.

Overhauling your configuration layouts 

Your versatile site must be planned in such a route, to the point that the clients ought to have the capacity to view it ought to have the ability to satisfy their reasons. As these are more modest perspectives, subsequently when you put an excess of stuff over the portable outlined paged, it essentially makes the route part challenging for the clients. Henceforth you should add better keeping in touch with express your data in a much littler measure of words. At the same time in the meantime, you should hold the significance dissimilar to the desktop variant.

Last word 

With steady ascent of portable clients gaining entrance to the web, it is paramount to change over your website into this new organization. Including a few preparing SEO tips as talked about above could help you in staying in this new enclosure of web showcasing.

Hummingbird Algorithm - whats all about?

Google has another seek calculation, the framework it uses to deal with all the data it has when you hunt and return with replies. It's called "Hummingbird" and beneath, what we think about it in this way.

What's a "hunt calculation?" 

That is a specialized term for what you can consider a formula that Google utilization to deal with the billions of site pages and other data it has, to return what it accepts are the best replies.

What's "Hummingbird?" 

It's the name of the new hunt calculation that Google is utilizing, one that Google says may as well return better comes about.

With the goal that "Pagerank" calculation is dead? 

No. Pagerank is one of over 200 real "parts" that go into the Hummingbird formula. Hummingbird takes a gander at Pagerank — how vital connections to a page are regarded to be — in addition to different variables like if Google accepts a page is of great quality, the words utilized on it and numerous different things (see our Periodic Table Of SEO Success Factors for an improved feeling of some of these).

Why is it called Hummingbird? 

Google let us know the name originate from being "exact and quick."

The point when did Hummingbird begin? Today?

Google began utilizing Hummingbird in the vicinity of a month back, it said. Google just affirmed the change today.

What does it imply that Hummingbird is currently being utilized? 

Think about an auto implicit the 1950s. It may have an incredible motor, however it may additionally be a motor that needs things like fuel infusion or be unable to utilize unleaded fuel. The point when Google exchanged to Hummingbird, its as though it dropped the old motor out of an auto and put in another one. It additionally finished this so rapidly that nobody truly perceived the switch.

The point when's the last time Google swapped its calculation along  these  lines? 

Google battled to review when any kind of real change like this last happened. In 2010, the "Caffeine Update" was a gigantic change. In any case that was likewise a change generally intended to help Google better accumulate data (indexing) as opposed to dealing with the data. Google look head Amit Singhal let me know that maybe 2001, when he initially joined the organization, was the last time the calculation was so drastically modified.

Shouldn't something be said about all these Penguin, Panda and different "redesigns" — haven't those been progressions to the calculation?

Panda, Penguin and different redesigns were progressions to parts of the old calculation, not a whole reinstatement of the entire. Consider it again like a motor. Those things were as though the motor gained another oil channel or had an enhanced pump put in. Hummingbird is a just took the ribbon off new motor, however it keeps on uing a percentage of the same parts of the old, such as Penguin and Panda

The new motor is utilizing old parts? 

Yes. What's more no. A percentage of the parts are superbly great, so there was no motivation to throw them out. Different parts are continually being reinstated. When all is said in done, Hummingbird — Google says — is another motor based both existing and new parts, sorted out in a manner to particularly serve the hunt requests of today, instead of one made for the requirements of ten years prior, with the innovations in those days.

What kind of "new" hunt action does Hummingbird help? 

"Conversational pursuit" is one of the most amazing samples Google gave. Individuals, when talking quests, may discover it more helpful to have a discussion.

"What's the closest place to purchase the iphone 5s to my home?" A conventional web search tool may concentrate on discovering matches for words — discovering a page that says "purchase" and "iphone 5s," for instance.

Hummingbird may as well better keep tabs on the importance behind the words. It may better comprehend the genuine area of your home, when you've imparted that to Google. It may comprehend that "place" implies you need a block and-mortar store. It may get that "iphone 5s" is a specific sort of electronic mechanism conveyed by certain stores. Knowing all these significances may help Google go past simply discovering pages with matching words.

Specifically, Google said that Hummingbird is giving careful consideration to each one saying in an inquiry, guaranteeing that the entire question — the entire sentence or discussion or significance — is considered, instead of specific words. The objective is that pages matching the significance improve, instead of pages matching only a couple of words.

I thought Google did this conversational hunt stuff as of recently!

It does (see Google's Impressive "Conversational Search" Goes Live On Chrome), however it had just been finishing it truly inside its Knowledge Graph replies. Hummingbird is intended to apply the significance engineering to billions of pages from over the web, notwithstanding Knowledge Graph realities, which may carry better comes about.

Does it truly work? Any before-and-afters? 

We don't have a clue. There's no real way to do a "previously, then after the fact" ourselves, now. Virtually, we just have Google's word of honor that Hummingbird is enhancing things. In any case, Google finished offer some previously, then after the fact samples of its own, that it says shows Hummingbird changes.

A quest for "indigestion medicine" used to record a ton of medications, (for example, this, Google said), which may not be fundamentally be the most ideal approach to treat the malady. Presently, Google says effects have data in regards to medication when all is said in done, incorporating if you even need pills, for example, this as one of the postings.

A quest for "pay your bills through natives bank and trust bank" used to raise the home page for Citizens Bank however now might as well give back where its due page about paying bills

A quest for "pizza cottage calories for every cut" used to record a reply like this, Google said, not one from Pizza Hut. Notwithstanding, it records this response straightforwardly from Pizza Hut itself, Google says.

Would it be able to be aggravating Google? 

Probably not. While we can't say that Google's improved, we do realize that Hummingbird — in the event that it has in fact been utilized for as far back as month — hasn't started any wave of buyers grumbling that Google's comes about all of a sudden got awful.

Best ON SEO Techniques 2014

TITLE TAG 

The best and best approach to utilize the title tag is to not to make the title tag longer than 70 characters. The title ought to be consistent with your page; attempt to utilize the since a long time ago stated essential word inside the title tag.

Portrayal TAG 

Utilize this tag astutely. Portray your page substance and attempt to utilize your most focused decisive words as a part of the content. Utilize close to 160 characters.

Catchphrases TAG 

We all realize that Google expressed that this tag does not influence your rankings yet there are numerous Seos, who still utilize this tag for other internet searchers. Focus on your 5 most aggressive catchphrases inside the tag.

HX  (HEADING) TAGS 

Use HX tags with each of your principle article headings / areas. Use h1 for the primary headings and the rest in h2, h3, h4 et cetera. Attempt utilize your decisive words as a part of the headings and highlight them in the eye of web indexes with these HX tags.

Pictures 

Advance each one picture with ALT and Title tags. Picture name can likewise be upgraded; attempt to utilize the decisive words shrewdly inside the tags too.

Web search tool FRIENDLY URLS 

Make an effort not to utilize signs like &, Spaces, ?, and so forth in your Urls else it can appear to be spammy. Ask your engineer to make the Urls look simple to peruse, short and clean.

QUALITY CONTENT IS KING 

As we all know "Content is King" in the SEO business, so we can't overlook this one. Each one page might as well have at least 500 expressions of incredible quality substance.

Route 

Verify your route is crawlable, if it be content or picture based.

Javascript/css EXTERNAL 

Externalize the JS and CSS codes to make your site pages stack quicker. Bring this with a grain of salt as its not dependably the best decision in any case. Now and then its better to utilize pregressively inline JS and CSS for speedier rendering and observed time.

Inner LINKING 

Inner joining will help you to captivate your clients inside the site. Inward joining will likewise help you to control the ricochet rate also.

Outside PAGES 

Adding connections to outside superb site (not simply prominent) assets fabricates a great connection in the eye of web crawlers and this trust will help the sites to get higher positions on web indexes.

GEO-TAGGING 

Use geo-tagging to let your clients and web search tools see your real business area.

Initiation MARKUPS 

Use initiation to take the responsibility for substance you distribute on your site.

Friendliness 

Add social networking catches to urge your followers to impart your site's substance on their profiles. Sites with social signs can improve rankings in internet searchers.

XML SITEMAP 

Make xml sitemap and include each of your site in it. You can submit to sitemap in Google and Bing webmaster devices to make your site record soon.

Robots.txt 

Upgraded: The robots.txt is a content index webmasters make to train robots (ordinarily internet searcher robots) how to creep and record pages on their site.

Dissection 

Determine you have included and setup the dissection code so you can legitimately break down your site.

WEBMASTER TOOLS 

Include and confirm the responsibility for sites by means of Google Webmaster Tools. These webmaster apparatuses will additionally help to break down the on-page approvals.

XENU (BROKEN LINKS) 

Xenu is free programming to discover broken connections inside your pages. Discover and fix those broken connections when you discover them.

Facilitating 

A site facilitating server ought to be up and running 24/7, with no less than 99.9% uptime. A site with an excessive amount of downtime could be de-recorded from and won't have the ability to rank higher on internet searchers.

Today,s latest SEO Tips

As you people all know how SEO are working now? past 8 months off page seo are not working properly. Many SEO professional have big question mark why seo not working properly?

Here is the solutions:

1. Review Your Programs. txt File; Assess Your Meta Programs Tagging

If you have the software. txt record in your web site, check out at /robots. txt. You will be shocked to learn you might be withholding web pages, version, photos, and many others. via engines like google that may get visitors for a web site.

Furthermore, function a site check out that has a software for instance Badly behaved Frog to help analyse when you can find any web pages in your web site you might be not including using a meta software label. These two undoubtedly are a extremely quick fix should you choose discover difficulties.

Unconsciously described web pages or maybe software. txt records are usually to blame of a builder whom forgot to eliminate the designations each time a brand-new page thrown stay or a earlier web site officer whom regarded as the standard articles insignificant for your lots.

2. Review Your web site Organic CTR by means of Web site; Modify the Most detrimental Page’s Name Factor in addition to Meta Explanation

This really is both the change optimization in addition to SEARCH ENGINE MARKETING tip. The revolutionary world regarding SEARCH ENGINE MARKETING is to a great extent focused on the concept you post, whether engines like google or maybe customers.

Yahoo offers click-through price facts about landing web pages in addition to key phrases with your Yahoo Analytics accounts. You don’t consider there're providing this particular facts out of your kindness in their heart does one? They are interested in sites that feature alluring in addition to relative seek end result shows for internet users.

Though you might have numerous landing web pages with terrible inflatable bounce rates, determining the most detrimental one particular or a few will help you edit these individuals in a very short amount of their time to help reveal checklist customers want to simply click. Just go to ones Yahoo Analytics accounts in addition to traverse to the Visitors Sources-Search Motor Optimization-Landing Pages part. You can even accomplish this particular test over the Key word aspect with this analytical place at the same time.

In the end, You happen to be bettering your blog from the eye on the search engine and you could maintain several guests at the same time.

3. Assess Canonicalization of this Area

It takes only a moment to help clear on your own regarding just about the most frequent varieties of duplicate articles in addition to url value dilution.

Complete your blog web pages can be found on internet. case in point. com in addition to case in point. com? In that case next you should produce a everlasting 301 reroute directing just about all non-www. web site web pages to the internet. type web pages of this web site.

Search engines like google don’t want to discover a pair of variants of this articles. It truly is useful to merge the inbound url value of these variants in to one particular page several people will not usually target backlinks for a internet type regarding web site web pages.

4. several. Review Your Most regularly Related Pages in your Website

By using a tool for instance Available Website Explorer you possibly can achieve data from the server standing of this most related articles. Many times out there a site page that journeyed viral last year in addition to gained a ton of backlinks provides considering that been recently wiped from the server in addition to shows the 404 signal. Furthermore, you may also see that the to a great extent related page provides considering that been recently quickly redirected and is also requiring the everlasting redirection.

Finding a few of these may lead to several quick redirects to aid improve the url value about the sector.

5. Review Your web site for Copy Name Elements

Execute a quick check out regarding duplicate identify factors with Yahoo Web marketer Equipment. This may point out duplicate web pages, key word cannibalization, in addition to awful identify aspect composition.

Verifying this particular Yahoo property or home feature can quickly provide you with these difficulties and allow perception in to regardless of whether you should commit the next a quarter-hour creating exclusive identify factors, making redirects, or maybe considering which on the multiple web pages includes some key word expression.

6. Discover Your The majority of Well-respected Inbound links; Request a Single point Word Modify

My partner and i view it continuously, sites that have backlinks via very well-respected sites anchored about the textual content Just click here, Purchase, Find out more. This devices everyone loco!

All your point textual content does not need to be keyword-rich, nonetheless it really helps to identify ones most powerful backlinks in addition to contact these sites in addition to ask the textual content change to a non-branded are generally in part top quality variation. You possibly can analyse ones point textual content by means of backlinks web site authority with instruments for instance Available Website Explorer in addition to Regal SEARCH ENGINE MARKETING.

7. Review Your Web page link Targets with your Website Routing in addition to Any other Sitewide Inbound links

Through researching the backlinks with your main, footer, breadcrumb in addition to every other promoting routing you possibly can swiftly analyse for those who have duplicate articles difficulty with bothersome default web pages (e. h., /index. html). These web pages ought to be redirected to the overall page and also the backlinks also need to become edited to a target the overall page. These revisions tidy up numerous, numerous inside backlinks insufficiencies over your blog.

8. Examine Your Yahoo in addition to Msn Neighborhood Record

Since internet users are more localized in their browsing actions the item gets crucial your off-site entries are generally held by means of you. This doesn’t acquire lengthy to help maintain ones checklist in addition to demonstrate engines like google you have handle over ones external users.

An additional explanation this is the need to: this really is furthermore thought to be a nearby algorithm standing issue. Look for set up confirmation with additional world-wide-web users about sites for instance Yelp in the future.

55 Quick SEO Tips Even Your Mother Would Love

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.


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